- Great Location on the beach surrounded by mountains - The staff were excellent and they are especially good with children. - Impressive facilities and choice of great restaurants. - They get the vibe just right with the music throughout the hotel - Nice touches like sunglasses cleaning (free) service - Pastries at breakfast are superb

- No one ever seems to offer a drink when you’re lying by the pool. Plus no banana milkshake on the menu😭 - Fruit selection at breakfast is poor - Only one of the pools is heated so pretty much everyone crammed into one pool, as the rest were too cold to swim in. - Mini bar selection is terrible, no snacks at all and just a few soft drinks - odd.

- grounds and buildings exceptional - great food and drink options - nice pool and beach - excellent kids club - very friendly staff - apart from the first day, plenty of space by pool

- staff not very responsive on occasions. Had to call room service for daughters sofa bed to be made up several times. - don't like digital hotel guide. Not enough information on digital guide. - not enough bar staff helping by pool. One guy doing the pool worked super hard but couldn't service all guests whilst three life guards having a chat and on phones not doing much. - music at every venue at hotel on 5 track loop is sooo boring. Make it 10 or 15 tracks. Had to request pool music switched off as so annoying. - communication not clear eg water in rooms is complimentary and not £3 a bottle (as stated on mini bar menu). Wasn't clear about all options at breakfast eg crepes, boiled eggs etc.

The breakfast was excellent, a wide choice and the ability to have a takeaway coffee during breakfast serving hours enabled my daughter and I to sit on the beach first thing in a morning and enjoy the calm and beauty together. The adult pool and Jacuzzi were wonderful as are the landscaped gardens.

The rooms are a bit too high tech for us. It took forever to figure out what to press for which light to switch on etc. Also I would have liked a printed copy of the hotel services rather than having to look at a screen. Also the lift music requires a change, it has a tendency to stay in your head all day.

I want to outline that i am an experienced traveler, and have visited 65 countries as of now, and also have experience in the luxurious sector. My rating is 10/10!! I am very thankful to the owners and creators of this Moroccan gem, and to the whole team that made being here a real fairytale!! This is the best hotel in Agadir. Service is on the highest level! We arrived to the hotel very early at 8am and we were greeted by Ali El Akkari and momentarily checked us into our room without any extra payments. In the room thete was a welcoming surprise - a very beautiful flower bouquet since it was my birthday. Huge territory, and clean everywhere (outside and the rooms) all round the hotel. Special respect to the chef George, who has years of international experience, who also organized in 6 restaurants on level of 6 Michelin stars. Great breakfast! Most delicious food, great service, extraordinary atmosphere with live music and cool DJ in Japanese restaurant MORIMOTO which is open until 2am, from a chef who has Michelin stars. A separate thing I want to outline is the beach of the hotel. Very long coast with modern bars and very cozy atmosphere for pure enjoyment of the sunset surrounded by authentics and super modern design and service.

From negative aspects I’d only outline the fact that they don’t exist!

This is one of the best hotels I have stayed in , in a long time. We were upgraded to a sea view 1st floor beachfront room AND IT WAS SPECTACULAR!. It was just my son and I and we could not have been happier with the staff. Aysha at reception looked after Lucas (12yrs) taking him to the hangout - whilst I used the spa. The team at the Fairmont should be applauded for their care and attention. It is not unrecognised. I also had my hair done in the spa - what a treat! Room service was fantastic and the breakfast sublime. Well done Fairmont! We will thoroughly recommend.

That the only heated pool was so small - but we were out of season really in March. Also that the HangOut for teens closed at 3pm - my son loved it for making connections with kids his own age. When you are a single child holidays can be tough. So this ability to connect is invaluable.

Great hotel up to the expected standards of a Fairmont hotel. Very nice beach with soft sand and beautiful waves. nice pool area. large rooms. The whole setting is chill and relaxing. Professional staff

We got sick after the sushi restaurant which was the most expensive one of the resort. It was tasty and good on spot.. until we all (2 adults and 3 kids) got sick. This kind of things happen in Morocco so we don't hold hard feelings... I did not appreciate the fact that my ALL Accor Gold status benefits were cancelled by the fact that I booked through booking.com (that's what the woman at checking told me). This is weird.

From start to finish we had the most exceptional stay here. The staff were friendly personable and nothing was ever to much trouble there was a wonderful relaxed vibe around the hotel teamed with 5* service. As for the hotel again, we were delighted. We have stayed in hotels all over the world and this was one of our favourites. Our beachfront room was spacious and beautiful. The spa treatments - absolutely amazing. We will 100% be back. Thank you to all the team for our rejuvenating stay. Savanna and Oli.

Nothing. We can’t think of one thing that wasn’t brilliant.

The architecture is beautiful, the landscaping lush and spacious and highly elegant . It embraced the space, light & location beautifully . The staff were superb- extremely friendly and respectful, warm with children and engaging and kind. Yusef the Concierge was a treasure and a blessing, as were the front of house staff and those in the restaurants. They made the trip feel special and unique. Without the staff the glorious resort wouldn’t feel as special as it did.

I’d struggle to criticise it at all

The staff went above and beyond to make sure all our needs were met and more. As some of us are gluten intolerant they even made us specifically gluten free traditional bread and crepes every morning which was so lovely and delicious. The waiters were also extremely nice and attended to us meticulously. The food at the other restaurants were excellent and the service brilliant as well. As one of us uses a wheelchair, the hotel was very accessible as well.

It is not directly the hotel’s fault, but it would have been much better had there been a wheelchair accessible car to take us from the airport to the hotel so that we could have traveled with the motorised wheelchair as the hotel is so brilliantly accessible.

The property is about 30 minutes from Agadir center, but it is preferable as the property is right on a beautiful beach with crystal clear water. The staff are extremely welcoming and the property and its landscaping are so lovely. The pools are incredible with views of the ocean. We enjoyed the bikes and surf equipment that is available right on the beach and we felt safe at all times.

Just an additional lunch option as only one restaurant was open during our stay.