3,463 reviews
From
$20820-28 Bolsover Street , London, W1W 5NB, United Kingdom
3,463 reviews
1/86
Restaurant
Business center
Free wifi
Room service
Air conditioning
Bar
Tour desk
24-hour front desk
Discover the Gem Fitzrovia Hotel, a shining 4-star gem nestled in the vibrant heart of London at 20-28 Bolsover Street. Just 1.2mi from the bustling city center, this stylish hotel offers a perfect blend of comfort and convenience for explorers eager to experience the UK's capital. Guests rave about their stays, with over 3,600 reviews attesting to its welcoming atmosphere, friendly staff, and well-appointed rooms, all starting from just $208 a night.
Start your day with a delicious breakfast available at the hotel, and then indulge in a variety of amenities designed to make your stay effortless and enjoyable. Unwind at the bar, stay connected with free WiFi, or take care of business in the complimentary meeting and business centers. For those traveling with family or friends, the hotel also provides babysitting services, all accessible via a convenient elevator that reaches upper floors or the welcoming 24-hour front desk ready to assist at any hour.
Whether you're planning a quiet retreat or a bustling business trip, the Gem Fitzrovia Hotel offers the perfect combination of comfort and convenience in the UK’s vibrant capital. With amenities like room service, air conditioning, and easy access to London's iconic sights, your stay promises to be both relaxing and inspiring—making every moment of your trip truly memorable.
After a day of sightseeing, unwind at the X-XXVIII Restaurant, where you can savor a delicious British or international meal in a cozy yet stylish setting. It's the perfect spot to discuss your adventures over a hearty breakfast or a relaxing evening cocktail. The restaurant’s inviting atmosphere makes every dining experience a memorable part of your stay, whether you're indulging in classic comfort food or exploring flavorful international dishes.
For those who like to keep things simple and convenient, the hotel accepts a variety of payment options including Mastercard, Visa, American Express, and more—making check-out a breeze. Whether you're settling up after a fancy dinner or just grabbing a quick snack, the hotel’s flexible payment methods and friendly staff ensure your needs are met with a smile. Plus, with cash accepted on site, you can always handle your transactions your way, stress-free and without fuss.
As night falls, head to the bar to toast your trip in style, or simply relax in your room with all the comforts of home—air conditioning, room service, and plush bedding designed for restful slumber. The Gem Fitzrovia Hotel is more than just a place to stay; it’s your home base in London, ready to make every moment of your trip fun, comfortable, and truly unforgettable. So, whether you're sipping a cocktail or dreaming of your next adventure, this hotel is your perfect partner for an exciting British getaway!
Closest airports
London City Airport
8.6miLondon Heathrow Airport
14miLondon Gatwick Airport
25.3miLuton Airport
26.3miLondon Stansted Airport
29.9miRestaurant
Business center
Free wifi
Room service
Air conditioning
Bar
Tour desk
24-hour front desk
Non-smoking rooms
Elevator
Upper floors accessible by elevator
Free toiletries
Show 7 photos
Superior, 2 Single
2 Twin Beds
15 sqft
Private Bathroom
Flat-screen TV
Dryer
Air conditioning
+
More details
In-room features include LCD flat-screen TVs with digital radio and satellite channels. Private bathrooms are finished in luxury marble and granite, and stocked with complimentary Ajala Spa toiletries.
Show 8 photos
Comfort, Triple
2 Twin Beds
1 Sofa Bed
195 sqft
Private Bathroom
Flat-screen TV
Dryer
Air conditioning
+
More details
This triple room features cable TV, an electric kettle and a folding bed. Please note maximum occupancy of this room is 3, including children and infants.
Show 11 photos
Executive
1 Queen Size Bed
195 sqft
Private Bathroom
Flat-screen TV
Dryer
Air conditioning
x6
+
x3
More details
Executive
Show 6 photos
Superior
1 Queen Size Bed
160 sqft
Private Bathroom
Bathtub
Flat-screen TV
Dryer
More details
Show 7 photos
Superior, Double
1 Queen Size Bed
15 sqft
Private Bathroom
Flat-screen TV
Dryer
Air conditioning
x4
+
x3
More details
Show 10 photos
Executive, 2 Twin Beds
2 Twin Beds
20 sqft
Private Bathroom
Flat-screen TV
Dryer
Air conditioning
x4
+
x3
More details
Show 10 photos
Executive, 2 Twin Beds
2 Twin Beds
195 sqft
Private Bathroom
Flat-screen TV
Dryer
Air conditioning
+
More details
Show 11 photos
Executive, Double
1 Double Bed
20 sqft
Wifi
Room service
Air conditioning
x4
+
x3
More details
Show 5 photos
Standard, 1 Bed
160 sqft
Flat-screen TV
Dryer
+
More details
This air-conditioned single room includes a flat-screen TV with cable channels and a private bathroom. The unit offers 1 bed.
Show 6 photos
Executive
1 Queen Size Bed
195 sqft
Private Bathroom
Bathtub
Flat-screen TV
Dryer
+
More details
Show 7 photos
Executive, 2 Twin Beds
2 Twin Beds
195 sqft
Private Bathroom
Bathtub
Flat-screen TV
Dryer
+
More details
Show 5 photos
Comfort, Triple
2 Twin Beds
1 Sofa Bed
195 sqft
Private Bathroom
Bathtub
Flat-screen TV
Dryer
x3
+
More details
8
3,463 reviewsCategories of assessments
Cleanliness
Comfort
Location
Facilities
Staff
Value for money
WiFi quality
Featured reviews:
Fiona
8.2
September 2024
Lovely staff - all friendly and very helpful. Good location for what we needed to do. Very clean and a lovely spacious room. Quite so good for sleep. Bathroom with both bath and separate shower - excellent BUT it needs a good towel rail. Only drawback to hotel is the ludicrously high price of breakfast - we didn’t eat there because it was crazy expensive
Cost of eating there - completely disproportionate
Isabelle
8.2
August 2024
The room was very nice. The whole hotel looked very clean and tidy. The bathroom facilities were good, the bathroom was big with clean towel and toiletries. The beds were very comfortable and the staff were nice
We’d had a late night at a concert and was looking forward to a lie-in before check out but was awoken around 7 am by loud noises outside the door that sounded like equipment being moved or something but was very loud banging and crashing around
Karen
9.1
May 2025
Great location if you want somewhere quiet but easy to get to everything. Short walk to 3 tube stations and many bus stops but ultra quiet at night. It has meal options which was great for Sunday or if you catch a public holiday when a lot is closed or close early. There are nearby breakfast options and a couple of pubs.
Water is not hot for the shower, I had the hot tap full on and no cold and it was only just warm enough They ask you to be eco conscious and reuse the towels but only a single hook on the door to hang them on? A rail for the hand towel at least would be helpful. The hairdryer stuck in the desk drawer might prevent them being stolen but I’d suggest most people like some decent light when styling hair Hair products are poor quality, I had to buy my own.
Jo
9.1
March 2025
Really well located hotel for exploring London. Close to tube station Great Portland Street and many lovely reasonable places to eat. The hotel is clean and spacious. The staff are helpful and informative. The room we had was clean with plenty of toilet roll and tissues. Soap and washes. Teas coffees and milk and a kettle. The shower was fab, and there was plenty of hot water. We had two meals with the hotel and they were delicious. Locally, we enjoyed ATTO and Sensations. Demartino, the Italian, is well worth a visit.
The beds were quite hard - personal preference for a more supportive mattress.
Christian
9.1
July 2025
We were very happy with the room, it was perfect for 2 people. We were in room 209 and it was very quiet. Can not say how thrilled we were that there was AC because it was soooo HOT during our stay in London and coming back to our cool room was pure luxury. After all of the cuts in hotels in the US, this was a real treat to have daily housekeeping and personal-sized complimentary toiletries. It was clean, the bed sheets crisp. The staff upon check out was friendly. The location is perfect, there are 2 Tube stations within short walks…a number of coffee places and bakeries around the corner for a breakfast. Also some bars and pubs. It was a safe neighborhood. You can store your luggage at the hotel if you arrive early or have to check out but want to still enjoy the city. The wifi worked well. And in our room at least , there were numerous USB ports! So yes, they must have upgraded as I was looking for an answer to this subject as the only ones I could find were older and said there were none.
I wish hotels did not have rainfall showers, women do not really like them. The do not have enough water pressure to wet hair quickly, but eventually it will get wet. Anyone who would try to get any product out of their long thick hair, would be impossible with these types of rainfall showers. They might look nice and the idea might sound nice, but they are total impractical. The hand-held shower head was nice but a wall holder to be able to stand under it would be great. There was only a holder that held it but you could not use it in that way I mentioned. Checking in, the staff member was not very friendly or unfriendly. We basically input our info (address, passport, etc) into the ipad. I guess the only thing missing to make it perfect, a mini fridge.
Jakub
8.2
September 2024
Really lovely room, the location is the best thing about this place. So close to Soho and the tube. The beds were very comfy, plenty of amenities, room cleaned everyday. I did find a bit of hair on my bed, but that wasn’t a big issue for me. Room service cleaned the room everyday. Great shower pressure, big bath tub, AC worked great. Towels replaced everyday. Kind staff.
Everything was ok, I’m being picky right now but Tea wasn’t filled up upon use. The kettles cord was tiny, I couldn’t plug it in anywhere without having the whole kettle at an angle. That’s pretty much all.
Dalia
9.1
September 2024
The hotel is central, very close to a number of underground stations, a walking distance from Oxford Street, next to Regent Garden. Yet the street is quiet. It is very chic and clean. The room was well furnished, comfortable and super clean. Breakfast was fabulous with great variety of food and drinks, hot and cold. The staff are polite and helpful. I will definitely recommend this hotel to friends and I will be looking forward to my next visit to London to stay in this hotel.
The quality of the coffee served in breakfast could be improved.
Michelle
8.2
September 2024
The location is perfect, the tube brought us directly from Kings Cross to Great Portland Street station which is literally a 3-4 minute walk to the hotel. the room was lovely and the beds were very comfy. room was plenty large enough for us, there are tea and coffee making facilities which was appreciated. It is about a 20-25 minute walk to the centre of everything, but if you prefer the tube, Warren Street is a 5-6 minute walk and that takes you to all places centrally.
We did not book breakfast at the time of booking the room, so when we went to the restaurant in the morning to buy breakfast it would have been £29.00. didn't fancy paying that much so we went around the corner to a cafe and had a lovely breakfast there.
Cheslava
9.1
January 2025
Great location with convenient access to nearby attractions. The rooms were spacious, spotlessly clean, and equipped with all the necessities for a comfortable stay. The availability of late check-in was also a big plus
We had a bit of a misunderstanding the following morning. I had an early medical appointment, leaving my teenage son in the room. The cleaner knocked on the door, apologized, and mentioned something about checkout, but her limited English made it difficult to explain the issue clearly. My son assumed he was being asked to check out at 9:30 AM. Feeling hesitant to ask for clarification, he waited in the lobby for 1.5h.
Serenitywithmel
8.2
November 2024
Location is perfect. 15 minute walk from Euston station and around the same time to Oxford Street.. Lovely spacious rooms and comfortable beds. The hotel is very clean and the staff are very helpful. Lots of places to eat nearby and a local Sainsbury's 2 minutes walk away. The breakfast was delicious, lots to choose from and plentiful.
The only thing I can say negatively ( for me ) is that the room was far far too hot! I turned the heating off and turned down the temperature control that was on the wall, unfortunately it didn't cool the room down for a good 24 hours, my first nights sleep was awful, felt like I was going through the menopause all over again !! Once the room felt like a freezer I was happy and slept better!! I can't find a fault with this hotel at all ... Just the heat! I will certainly return next year.
Attractions
Queen's Theatre
0.8miLyric Theatre London
0.8miAmbassadors Theatre
0.9miHer Majesty's Theatre
1miSir John Soane's Museum
1.1miDuchess Theatre
1.2miLyceum Theatre
1.2miNovello Theatre
1.2miBomber Command Memorial
1.3miLord's Cricket Ground
1.4miPrimrose Hill
1.4miGabriel's Wharf
1.7miLambeth Palace
2.1miAscot
24.3miRochester
29.2miAttractions
Queen's Theatre
0.8miLyric Theatre London
0.8miAmbassadors Theatre
0.9miHer Majesty's Theatre
1miSir John Soane's Museum
1.1miDuchess Theatre
1.2miLyceum Theatre
1.2miNovello Theatre
1.2miBomber Command Memorial
1.3miLord's Cricket Ground
1.4miPrimrose Hill
1.4miGabriel's Wharf
1.7miLambeth Palace
2.1miAscot
24.3miRochester
29.2miAirports
London City Airport
8.6miLondon Heathrow Airport
14miLondon Gatwick Airport
25.3miLuton Airport
26.3miLondon Stansted Airport
29.9miX-XXVIII Restaurant
Cuisines
Restaurant
Business center
Free wifi
Room service
Air conditioning
Bar
Tour desk
24-hour front desk
Non-smoking rooms
Elevator
Upper floors accessible by elevator
Free toiletries
Accessibility
Upper floors accessible by elevator
Upper floors accessible by stairs only
Bathroom
Bathtub or shower
Free toiletries
Hairdryer
Private Bathroom
Toilet
Toilet paper
Towels
Bedroom
Alarm clock
Linens
Wardrobe or closet
Business Facilities
Business center
Fax/Photocopying
Meeting/Banquet facilities
Cleaning Services
Daily housekeeping
Dry cleaning
Ironing service
Laundry
Suit press
Common Areas
Shared lounge/TV area
Entertainment & Family Services
Babysitting/Child services
Food & Drink
Bar
Breakfast in the room
Coffee house on site
Fruit
Restaurant
Snack bar
Special diet meals (on request)
Wine/Champagne
Food & drink safety
Breakfast to-go containers
Delivered food covered securely
Food can be delivered to guest accommodation
Front Desk Services
24-hour front desk
Baggage storage
Concierge
Express check-in/out
Invoice provided
Lockers
Private check-in/out
Tour desk
General
Air conditioning
Carpeted
Elevator
Family rooms
Heating
Laptop size safe
Non-smoking rooms
Room service
Tile/Marble floor
Internet
Free wifi
Kitchen
Dryer
Electric kettle
Living Area
Desk
Media & Technology
Cable channels
Flat-screen TV
Radio
Satellite channels
Telephone
TV
Physical distancing
Cashless payment available
Room Amenities
Iron
Socket near the bed
Safety & security
24-hour security
CCTV in common areas
CCTV outside property
Fire extinguishers
Key card access
Safe
Security alarm
Smoke alarms
Safety features
Access to healthcare professionals
First aid kits available
Services
Wake-up service
Wake-up service/Alarm clock
From 15:00
Guests are required to show a photo identification and credit card upon check-in
Until 11:00
Pets are not allowed.
WiFi is available in all areas and is free of charge.
The minimum age for check-in is 18
Come and go whenever you want
Parking may not be available
Child policies
Children of all ages are welcome.
Children 3 and above will be charged as adults at this property.
To see correct prices and occupancy info, add the number and ages of children in your group to your search.
Crib and extra bed policies
0 - 2 years
3+ years
The price in GBP has been converted to show you the approximate price in USD.
Additional fees are not calculated automatically in the total cost and will have to be paid for separately during your stay.
The maximum number of cribs, extra beds, and children allowed in existing beds can vary depending on the option booked.
All cribs and extra beds are subject to availability.
No capacity for extra beds.
Cash
Mastercard,
American Express,
Visa,
JCB,
Maestro,
Cash only
This property accepts cash.
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