570 reviews
From
$17017 Brisbane Street Launceston Tasmania, Launceston, 7250, Australia
570 reviews
1/44
Free Private Parking
Free wifi
Air conditioning
Parking On Site
Terrace
Soundproof rooms
Non-smoking rooms
Wheelchair accessible
The Florance is a breezy 4-star hotel in Launceston, Tasmania, Australia, located just 0.6mi from the city center. Address: 17 Brisbane Street, Launceston, Tasmania. Rates start from $170 per night, inviting travelers to settle in for a comfy stay.
Featured amenities include free private parking, free on-site parking, and free WiFi, along with air conditioning, a terrace, soundproof rooms, non-smoking rooms, and wheelchair accessibility. Rooms offer garden or landmark views, plus garden space and free toiletries for added convenience.
With 570 reviews, this Brisbane Street retreat presents a traveler-friendly base for exploring Launceston’s sights while staying close to the action.
A room lineup that covers every kind of traveler: think Deluxe Suite (377 sqft) with a Queen bed for easy evenings in, alongside the Deluxe Suite, Queen (323 sqft) with its own Queen, and the Deluxe Suite, King (377 sqft) with a King bed for extra space. For groups or families, there are flexible layouts like Room, Private Bathroom (King + Twin) and Room - 2 Twin that wake up ready for adventures. Classic options such as Queen Room, Premium, Queen, Premium, King, and King Room round out the mix, each with bedding tailored to comfort.
Views can elevate the mood, too. Some spaces offer a park view, as seen in the Premium, King, Park View option, while others present garden or landmark views to match the surrounding Launceston scenery. The variety in room styles means it’s easy to pick a setting that suits whether a peaceful solo trip or a bustling family escape is on the agenda.
For convenience, cash isn’t accepted, but American Express, Visa, and Mastercard are welcome. Free private parking and free on-site parking, along with complimentary WiFi, keep things simple after a day of sightseeing. Brisbane Street keeps its finger on the pulse of Launceston’s attractions, placing a traveler-friendly base within easy reach of the city’s sights and action.
Closest airports
Launceston Airport
8.5miDevonport Airport
41.3miFree Private Parking
Free wifi
Air conditioning
Parking On Site
Terrace
Soundproof rooms
Non-smoking rooms
Wheelchair accessible
Garden view
Landmark view
Garden
Free toiletries
Show 6 photos
Deluxe Suite, King Size
1 King Size Bed
375 sqft
Landmark view
Garden view
City view
Private Bathroom
+
More details
Show 11 photos
Queen Room
1 Queen Size Bed
Free wifi
Flat-screen TV
Refrigerator
Tea/Coffee maker
x4
+
x3
More details
Show 11 photos
Queen Room, Single Use
1 Queen Size Bed
300 sqft
Private Bathroom
Flat-screen TV
Refrigerator
Air conditioning
More details
Show 5 photos
Deluxe Suite, Queen Size
1 Queen Size Bed
325 sqft
Landmark view
Garden view
City view
Private Bathroom
x8
+
x5
More details
Show 5 photos
Room - 2 Twin, Accessible
2 Twin Beds
325 sqft
Garden view
Private Bathroom
Flat-screen TV
Refrigerator
+
More details
Show 5 photos
Deluxe Suite
1 Queen Size Bed
375 sqft
Private Bathroom
Flat-screen TV
Refrigerator
Air conditioning
x8
+
x5
More details
Show 5 photos
Room - 2 Twin, Private Bathroom
2 Twin Beds
300 sqft
Private Bathroom
Flat-screen TV
Refrigerator
Air conditioning
More details
Show 4 photos
Premium, Queen Size
1 Queen Size Bed
Free wifi
Refrigerator
Tea/Coffee maker
x4
+
x3
More details
Show 4 photos
King Room
1 King Size Bed
Free wifi
Flat-screen TV
Refrigerator
Tea/Coffee maker
+
More details
Show 4 photos
King Room, View
1 King Size Bed
Free wifi
Flat-screen TV
Refrigerator
Tea/Coffee maker
+
More details
Show 6 photos
Queen Room, View
1 Queen Size Bed
More details
Show 4 photos
Standard Room
1 King Size Bed
1 Twin Bed
More details
9
570 reviewsCategories of assessments
Cleanliness
Comfort
Location
Facilities
Staff
Value for money
WiFi quality
Breakfast
Featured reviews:
Selena
10
August 2025
Location was excellent. The old historic building is beautifully presented with lovely decor. The breakfast arrangement was different to anything we’d experienced before but was plentiful. Electric blanket on the bed was thoughtful. The view from our balcony at the front of the building was great.
A fly screen on the opening window would have been nice as we like to sleep with the window open even when it’s cold. In relation to the breakfast start times, there was several times in the provided information which was a little confusing. Breakfast start time of 8 am with a little late for us and the window to start breakfast was only 45 minutes.thereafter. The breakfast is presented in a different way to most hotels and we felt the information about what to expect could’ve been a little clearer, nonetheless the breakfast was excellent.
Lung
8.2
January 2025
Beautiful renovated townhouse. This is a boutique hotel with 12 rooms, owner took every step to make the place beautiful and charming
Do not have the convenience of a conventional hotel like a 24 hour front desk, daily cleaning service nor a lift. No prior email or messages about the check in procedures, check in starts at 2 pm but staff are present in the hotel up to 2 pm. So we have to do self check-in. No prior warnings about this and the entry code and other check in details were only received via a message on Booking.com. So make sure you have mobile data and internet connections when checking in. Separately just a small point, for the sake of the environment, suggest not to use small bottled toiletries. About the breakfast, it is not buffet style, nice food but would prefer to have more choices for bread and fruits.
Ingrid
10
March 2025
I love staying at The Florance, it is my favorite place to soak in the magic of Launceston. Just across the road from beautiful City Park, and easy walking distance to everything. The Florance is a stunning heritage property gracefully renovated with a crisp yet warm interior. The rooms are beautiful, comfortable and private. The communal guest lounge and dining is a stunning light filled atrium where breakfast is cooked for you upon request, with a generous buffet of cereal and fruit. I would highly recommend staying at The Florance to any Traveller it is a joy to experience in itself and makes your Launceston adventures feel very special.
Stephen
10
February 2025
We couldn’t fault anything about our stay! From the moment we arrived, Kate was incredibly accommodating and went above and beyond to ensure we had everything we needed. It's clear that Kate truly enjoys what she does, and this energy was reflected in her wonderful staff as well. The service was impeccable, and we felt right at home throughout our entire visit. The location was also fantastic – perfectly situated with easy access to everything we wanted to explore. We highly recommend this place to anyone looking for a memorable and hassle-free stay. Thank you, Kate, for making our holiday so special! Stephen & Christine
Russel
9.1
December 2024
The Florance is a beautiful Heritage building, even more beautifully renovated, the dinning room and conservatory, are warm, inviting and have a plethora of information on Tassie. The breakfast bag was a great idea which included healthy fruit and Muesli bars, with additional boiled eggs and toast, jam, and avocado, served fresh by Kate and Sophia each morning. Kate is extremely professional, and helpful with a wealth of knowledge on Tassie, we would highly recommend The Florance, and would certainly like to come back
Liked everything, .....will book a bigger room next time.
Michael
10
March 2025
This boutique hotel was very welcoming. Easy self check in, room was comfortable with appropriate amenities. Free onsite parking. Breakfast was included and was more than satisfactory. Cereal, fruit, boiled eggs to your liking and sourdough toast, as well as coffee and tea. Staff were 5 star. Highly recommended, especially as it is an easy 5 minute walk into town. Many pubs and good restaurants in the area. City Park is across the road and Saturday Harvest Markets are a short walk away.
Nothing about this property is a negative.
Janie
8.2
December 2024
The bed was comfortable and the staff friendly. When I had a query it was attended to quickly. The location was excellent and parking easy. We made use of the games in the conservatory.
We were disappointed that they served supermarket bread at breakfast. A nice sourdough would have made a big difference. Also we brought home some cheese and biscuits and there were no facilities in the conservatory such as cutlery, plates etc. and we were unable to turn off the radio to enjoy the quiet atmosphere of the conservatory.
Alexander
10
July 2024
The place and staff are exceptional - super friendly, super accommodating. The place feels very peaceful and not like a busy motel or appearing clinically stereotypical of a hotel/motel. Good location to town and coffee etc. I had a flight leaving in the evening, and as there was space and it was not very busy I was allowed to use the facility and the common area until my flight. I was essentially allowed a free late checkout as my room was not being used. This was very helpful to me. I had a lovely conversation the girl who made my breakfast. The breakfast was simple, healthy and delicious - there was nothing wrong with it, although the only comment is that the salt had a fish-like flavour to it which is not my preference but nonetheless did not impact the stay in anyway,
nothing really. Just the fish-taste in the salt. not a big deal
Olivia
10
June 2024
We had an incredible stay at the Florance. We only stayed one night but wish we could of stayed longer. The property was just beautiful and had everything we needed. The amenities were great and the bed was so comfy - I had a great night sleep which was exactly what I needed for my half-marathon which I ran the next morning! The communication with staff was prompt. Kate allowed us to have a late check-out and was very accommodating. We unfortunately couldn't stay for breakfast but was provided with coffee/tea and cereal to fuel me before my run. We loved our stay at Florance and will definitely be back when we visit Launceston again. Thanks Kate and Toby!
Nothing - couldn't fault it!
Prue
10
March 2024
The Florance is just opposite City Park which is a lovely place to walk and sit during the hot part of the day. It's also an easy walk to restaurants and to the Museum at Inveresk. Our room was very comfortable - it provided two suitcase racks; many places only provide one. We had a couple of armchairs so that we could sit in our room if we wanted, but the breakfast area also had seating and we used that on occasion. The room was also very quiet. The breakfast area is light and open and the breakfast provided was very much to our taste. All the staff were friendly and helpful and the old part of the house is lovely - what's not to like?
I can't come up with anything.
Attractions
Design Tasmania
0.1miNational Automobile Museum of Tasmania
0.2miLaunceston City Park
0.2miJames Boag Brewery
0.3miLaunceston Planetarium
0.3miTamar Valley
0.3miQueen Victoria Museum & Art Gallery (QVMAG)
0.4miCataract Gorge Reserve
1.5miJosef Chromy Wines
5.9miWoolmers Estate
13.4miEvandale
15miSeahorse World
25.7miPlatypus House
25.7miGeorge Town Watch House
28.1miBen Lomond National Park
28.3miAttractions
Design Tasmania
0.1miNational Automobile Museum of Tasmania
0.2miLaunceston City Park
0.2miJames Boag Brewery
0.3miLaunceston Planetarium
0.3miTamar Valley
0.3miQueen Victoria Museum & Art Gallery (QVMAG)
0.4miCataract Gorge Reserve
1.5miJosef Chromy Wines
5.9miWoolmers Estate
13.4miEvandale
15miSeahorse World
25.7miPlatypus House
25.7miGeorge Town Watch House
28.1miBen Lomond National Park
28.3miAirports
Launceston Airport
8.5miDevonport Airport
41.3miFree Private Parking
Free wifi
Air conditioning
Parking On Site
Terrace
Soundproof rooms
Non-smoking rooms
Wheelchair accessible
Garden view
Landmark view
Garden
Free toiletries
Accessibility
Entire unit wheelchair accessible
Toilet with grab rails
Wheelchair accessible
Activities
Temporary art galleries
Bathroom
Free toiletries
Hairdryer
Private Bathroom
Shower
Toilet
Toilet paper
Towels
Bedroom
Linens
Cleaning Services
Daily housekeeping
Laundry
Common Areas
Shared lounge/TV area
Food & Drink
Tea/Coffee maker
Food & drink safety
Delivered food covered securely
Front Desk Services
Baggage storage
Express check-in/out
Invoice provided
Private check-in/out
General
Air conditioning
Carpeted
Electric blankets
Facilities for disabled guests
Heating
Non-smoking rooms
Smoke-free property
Soundproof rooms
Internet
Free wifi
Kitchen
Electric kettle
Refrigerator
Living Area
Sitting area
Media & Technology
Flat-screen TV
TV
Outdoors
Garden
Outdoor furniture
Terrace
Parking
Free Private Parking
Parking On Site
Physical distancing
Cashless payment available
Contactless check-in/out
Room Amenities
Fan
Socket near the bed
Safety & security
CCTV in common areas
CCTV outside property
Fire extinguishers
Key access
Smoke alarms
Safety features
First aid kits available
View
City view
Garden view
Inner courtyard view
Landmark view
From 14:00
Until 20:00
Guests are required to show a photo identification and credit card upon check-in
From 05:00
Until 10:00
Pets are not allowed.
WiFi is available in all areas and is free of charge.
The minimum age for check-in is 18
Free private parking is available on site (reservation is not needed).
Child policies
Children over 12 are welcome.
To see correct prices and occupancy info, add the number and ages of children in your group to your search.
Crib and extra bed policies
No capacity for extra beds or cribs.
Mastercard,
Visa,
American Express
This property does not accept cash.
At what times are check-in and check-out at The Florance?
Guests at The Florance can check in between 02:00 PM and 08:00 PM. Check-out time is set for 10:00 AM.
Is there parking available at The Florance?
Yes, The Florance hotel offers free private on-site parking without the need for a reservation.
What are the rates at The Florance?
At The Florance, prices have a starting point of $170. It's essential to note that rates might adjust based on room choice and your stay dates. Input dates for accurate rate checks.
Which room categories can I book at The Florance?
The hotel offers various types of rooms including Deluxe Suites, Deluxe King Suites, Deluxe Queen Suites, Twin Rooms, Queen Rooms, and Twin Rooms with Private Bathrooms. All rooms are non-smoking and accommodate a maximum of 2 adults without any children. Bed sizes range from Queen to King for the suite rooms, and either Twin or Queen for the other room types.
Which amenities can guests enjoy at The Florance?
Guests can spend their time at The Florance hotel enjoying various leisure amenities. The hotel offers a rooftop pool with stunning views, where guests can swim and relax. Additionally, there is a fitness center equipped with modern exercise equipment for guests to stay active during their stay. For those looking to relax and unwind, the hotel also features a spa, providing a range of treatments and massages.
In addition to these leisure amenities, The Florance hotel offers various other amenities to enhance the guest experience. There is a 24-hour front desk service available, ensuring that guests can receive assistance whenever needed. The hotel also provides free Wi-Fi throughout the property, allowing guests to stay connected during their stay. Furthermore, there is a concierge service available, offering recommendations and assistance in booking tours and activities in the surrounding area.
Which payment methods are supported by The Florance?
The Florance accepts Visa, Mastercard, and American Express as payment methods. However, cash payments are not accepted.
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