/
8.8

3,921 reviews

Sercotel Ayala

Sercotel Ayala

Canciller Ayala, 3, Bilbao, 48008, Spain

Choose dates to view prices

Free wifi

Air conditioning

Tour desk

Soundproof rooms

24-hour front desk

Non-smoking rooms

Elevator

Upper floors accessible by elevator

Sercotel Ayala

Sercotel Ayala is a 4-star hotel in Bilbao, Spain, just 0.2mi from the city center. The address is Canciller Ayala, 3, placing convenient access to sights and dining. With 3,948 reviews and prices starting from $68 per night, this accommodation offers notable value for travelers.

Free Wifi keeps connectivity seamless, while air conditioning and soundproof rooms promise quiet nights. Parking and Pet Friendly options are available for an extra charge, and meeting/banquet facilities can also be booked for an additional fee. Additional comforts include a 24-hour front desk, non-smoking rooms, an elevator, and features like view, bathtub, free toiletries, bidet, and soundproof design.

Located in Bilbao, this hotel sits at Canciller Ayala, 3, within easy reach of the city center. A tour desk helps plan outings, and upper-floor rooms with elevator access offer convenient views for a relaxing stay.

Located at Canciller Ayala 3, this 4-star hotel places Bilbao’s sights within easy reach—only about 0.2mi from the city center. A 24-hour front desk ensures help is always available, and a tour desk can help plan day trips. Upper-floor rooms with elevator access offer convenient views for a relaxing stay.

Parking and pet-friendly options are available for an extra charge, adding flexibility for road-trippers and furry friends. For events, meeting and banquet facilities can be booked for an additional fee. Free WiFi keeps connectivity smooth, while air conditioning and soundproof design promise quiet nights. Extras such as a view, bathtub, free toiletries, and a bidet add small touches of comfort.

Payment is straightforward with cash and major card brands accepted: Visa, Mastercard, Diners Club, American Express, and Maestro. Pets are allowed on request, with charges possibly applying. A broad selection of room types—Standard, Economy, Superior, and various double, twin, and king configurations—helps guests pick the right setup for the trip.

Closest airports

Bilbao Airport

2.9mi

Vitoria Airport

28.1mi

Santander Airport

46.4mi

San Sebastián Airport

57.7mi

Most popular amenities

Free wifi

Air conditioning

Tour desk

Soundproof rooms

24-hour front desk

Non-smoking rooms

Elevator

Upper floors accessible by elevator

Free toiletries

View

Bidet

Soundproof

Bathtub

Rooms

Show 5 photos

Superior, King Size

1 King Size Bed

290 sqft

Minibar

x6

+

x3

More details

SUPERIOR ROOM is 291 square feet and includes a king-size bed 150-183 width plus living room, safe, and slippers.

Show 5 photos

Superior, Single Use

1 King Size Bed

290 sqft

Minibar

+

More details

SUPERIOR ROOM SINGLE USE is 291 square feet and includes a king-size bed 150-183 width plus living room, extra beds on demand, safe, and slippers.

Superior Triple Room in Sercotel Ayala

Show 5 photos

Superior, Triple

1 Double Bed

1 Sofa Bed

335 sqft

Private Bathroom

View

Minibar

Coffee machine

+

More details

TRIPLE SUPERIOR ROOM is 323 square feet and includes either a double bed 131-150 width or a single bed 80-130 width plus desk and hairdryer.

Basic Double Room - single occupancy in Sercotel Ayala

Show 4 photos

Standard, Double, Single Use

1 Double Bed

150 sqft

Private Bathroom

Minibar

Flat-screen TV

Air conditioning

+

More details

BASIC DOBLE USO INDIVIDUAL is 108 square feet and includes a double bed 131-150 width plus desk, hairdryer, and safe.

Show 3 photos

Standard, 2 Single

2 Twin Beds

225 sqft

Minibar

Flat-screen TV

Wheelchair accessible

+

More details

Providing free toiletries, this twin/double room includes a private bathroom with a shower, a bidet and a hairdryer. The air-conditioned twin/double room provides a flat-screen TV with satellite channels, soundproof walls, a mini-bar, a wardrobe as well as an inner courtyard view. The unit offers 2 beds.

Show 2 photos

Standard, King Size, Single Use

1 King Size Bed

160 sqft

Minibar

Wheelchair accessible

+

More details

. is 161 square feet and includes a king-size bed 150-183 width plus desk, hairdryer, and safe and is Wheelchair-accessible with a Disability-friendly bathroom.

Show 5 photos

Standard, 1 Double Bed

225 sqft

Minibar

Flat-screen TV

Wheelchair accessible

+

More details

Providing free toiletries, this double room includes a private bathroom with a walk-in shower, a bath and a bidet. The air-conditioned double room provides a flat-screen TV with satellite channels, soundproof walls, a mini-bar, a wardrobe as well as an inner courtyard view. The unit offers 1 bed.

Standard Double Room in Sercotel Ayala

Show 5 photos

Standard Room

1 Double Bed

225 sqft

Private Bathroom

Bathtub

Minibar

Flat-screen TV

x4

+

x3

More details

Superior Double Room in Sercotel Ayala

Show 5 photos

Superior

1 Double Bed

1 Sofa Bed

335 sqft

Private Bathroom

Bathtub

View

Minibar

+

More details

Superior Double Room in Sercotel Ayala

Show 5 photos

Superior, Double/Twin

1 Double Bed

1 Sofa Bed

335 sqft

Private Bathroom

Bathtub

View

Minibar

x3

+

More details

Double or Twin Room in Sercotel Ayala

Show 4 photos

Standard, 2 Twin Beds

2 Twin Beds

225 sqft

Private Bathroom

Minibar

Flat-screen TV

Air conditioning

x4

+

x3

More details

Show 2 photos

Basic, 1 Bed

150 sqft

Minibar

Flat-screen TV

Wheelchair accessible

+

More details

Providing free toiletries, this double room includes a private bathroom with a shower, a bidet and a hairdryer. The air-conditioned double room provides a flat-screen TV with satellite channels, soundproof walls, a mini-bar, a wardrobe as well as an inner courtyard view. The unit offers 1 bed.

Guest reviews

8.8

3,921 reviews

Categories of assessments

Cleanliness

Comfort

Location

Facilities

Staff

Value for money

WiFi quality

Featured reviews:

🇬🇧

Trupti

8.2

July 2025

Very helpful staff, especially Andrea who gave us excellent recommendations for dining. Clean, good size rooms with minibar and supplies like comb, toothbrush and paste and shower cap. Housekeeping staff were polite and discreet. Great location as within walking distance of lots of bars and restaurants, sights and the old town. Small drop off area in front of the hotel where you could park until checked in and had delivered your luggage to your room.

No on-site parking but public parking close by and plentiful with 10% discount card available from the hotel, so not a major problem.

🇦🇺

Kerryn

8.2

July 2025

The hotel was located centrally, close to the main shopping mall and 1 minute from the department store. It was a 15 minute walk to the Guggenheim. The walk to and from was very pleasant with some beautiful buildings along the way. I was greeted warmly upon arrival and the receptionist spoke very good english. They were happy to organise a taxi upon departure. The room was modern, with a comfortable bed and pillows. It was not a spacious room so you would need to check dimensions of the various room types on offer. The air conditioning worked well and was adjustable. There was a safe, small fridge, tv and hairdryer. The bathroom was modern, reasonably spacious and had a shower over bath which could be an issue for some. The wifi worked well. The bus station is located about 10 minutes away via taxi.

No issues.

🇺🇸

Gary

8.2

May 2025

Fabulous location in the city center!!! It was just up the street from excellent shopping, many cafes and restaurants. The breakfast was very tasty, well worth the money (11€ per person when we were there). The bathroom was large and modern. The staff was very friendly and helpful. Across the street is a large shopping center which includes a supermarket on the top floor (escalators conveniently take you to all floors).

The room itself was smaller than we expected. The hair dryer provided was not user-friendly. You had to press the button and keep it pressed so the hairdryer would continue operating... and it was VERY difficult to keep that button pressed. Not convenient. We didn't have much of a view from our room. The elevator was VERY slow.

🇳🇱

Marc

10

August 2025

This hotel is very cosy and easy, it’s open 24/7, the rooms are not super spacious but offer all you needing a pleasant and efficient way. The location is perfect, close to everything you need, 2 mins from the train / metro station and 7 mins (walk) from the old town but just outside the noisy areas. Staff is super friendly and helpful with all your questions.

Nothing really but if there’s one mini thing, the elevator is a bit slow 😅

🇧🇦

Kemal

9.1

July 2025

The location of the hotel is great. It's across the best shopping mall in the town, near the main shopping street and in the newer part of the city. The old city is within walking distance, as are some other tourist attractions. Bus stations and metro are nearby. The hotel was clean and the sound isolation was very good.

🇮🇪

Jackso

8.2

May 2024

The hotel room was lovely and spacious we were a bit upset at the begining as we thought we were getting twin beds with a sofa bed as we are three sisters. that never happened as they were fully booked out . however the lady of reception was so helpful with extra sheets and duvets so we could share but have separate space on the Super king bed. the coffee maker and kettle was an added bonus , there was 2 tvs on both sides of the room so we could sit and watch etc. we had a balcony space with 2 chairs and a table which was a nice space. Lovely towels and bathroom supplies . the location is amazing just of Gran Via ,lots of shops and Tapas bars in the location, a short walk to underground and main railway station Abando is a great location in the city. we walked everywhere to old town the guggenhem by the river, Gluten free bread was provided at breakfast everyday for one of the party by request and there was plenty of selection available. The Staff were lovely and we enjoyed our break very much.

We were very happy with the Secortel when we got over the room layout.

🇪🇸

Sofia

8.2

April 2024

The location is good and strategic, the room was very spacious and well decorated. The women working in the lobby were also nice.

The cleaning staff was not good at all. First, they didn't change towels and the cleaning of the room was poorly done. It wasn't dirty, but it doesn't correspond to a 4 star hotel. Secondly, the staff responsible for the cleaning opened our room door while we were still there (which is okay, this can happen), but it happened twice in a 30-minute span and the ladies were very rude. They didn't bother to apologize whatsoever. This was very inconvenient.

🇺🇸

Lesmac

9.1

July 2024

Central location just steps off the main city artery. Delicious breakfast. Great coffee. Quiet, good air conditioning in the room. The bed was very comfortable. Tiny jewel box of a room, but we did not need more. Bidet. Parking in a city garage just blocks away.

Learning to operate the shower took a little time. A laminated instruction card with pictures would be helpful. The shower was slow to drain, and the way it is designed leaves water on the floor, which can damage the floor and other structures.

🇦🇺

Leeann

10

September 2024

This is one of the best hotels we have stayed in. Lara & Miriam on reception were exceptional. Both girls made us feel so welcome & went out of their way to make sure we were comfortable. When you’re so far from home & don’t speak the language, it’s lovely to have someone greet you with a friendly smile & genuinely be interested in your needs - they helped with booking & the language barrier. I highly recommend this hotel, it’s very central, very clean- good breakfast & lovely staff.

🇬🇧

Liliana

9.1

June 2024

Great location very central. Good size rooms. Clean and quiet, haven’t heard any noise from neighbours rooms. Nice shower also has very good hair dryer . Comfy mattress and pillows. Also good air con. Nice staff help is with restaurant bookings.

No complementary coffee/tea in the room, no complementary water on arrival. So you need get out of the room to have your coffee. Coffee/tea available in the lobby, but not in the hours when breakfast served . So you need get out to look for cup of coffee.

Points of Interest Around Sercotel Ayala

Attractions

Arriaga Theatre (Teatro Arriaga)

0.3mi

Moyua Square (Plaza Moyúa)

0.3mi

Azkuna Zentroa

0.4mi

Bilbao's Santiago Cathedral

0.4mi

Zubizuri Bridge

0.4mi

Bilbao Fine Arts Museum (Museo de Bellas Artes de Bilbao)

0.5mi

Doña Casilda Iturrizar Park

0.7mi

Euskalduna Palace (Palacio Euskalduna)

0.9mi

Itsasmuseum Bilbao

0.9mi

Butrón Castle (Castillo de Butrón)

7.7mi

Sopelana Beach (Playa de Sopelana)

9.5mi

Guernica (Gernika)

13.2mi

San Juan de Gaztelugatxe

14.8mi

Mundaka

15.4mi

Elorrio

21.5mi

Amenities of Sercotel Ayala

Free wifi

Air conditioning

Tour desk

Soundproof rooms

24-hour front desk

Non-smoking rooms

Elevator

Upper floors accessible by elevator

Free toiletries

View

Bidet

Soundproof

Bathtub

Stay rules - Sercotel Ayala

  • Check-in / Check-out

  • Pets

  • Internet

  • Age restrictions

  • Curfew

  • Parking

  • Children and beds

  • Cards accepted at this property

Frequently Asked Questions - Sercotel Ayala

Is Sercotel Ayala pet-friendly?

Yes, you can stay with your pet at the Sercotel Ayala hotel. However, it is important to note that pets are only allowed on request and there may be additional charges involved.

What are the check-in and check-out times at Sercotel Ayala?

The standard timings at Sercotel Ayala are as follows: Check-in from 04:00 PM to 11:30 PM and check-out no later than 12:00 PM.

Does Sercotel Ayala come with parking?

Yes, there is parking available at Sercotel Ayala. However, please note that it is public parking and located nearby the hotel. The cost for parking is €22 per day, and advance reservation is not possible.

What's the nightly rate at Sercotel Ayala?

For Sercotel Ayala, room prices kick off at $68. Remember, prices can fluctuate depending on room type and availability dates. Input your dates for definitive prices.

Which room categories can I book at Sercotel Ayala?

The hotel offers Standard Double Rooms and Basic Double Rooms for single occupancy. These rooms do not allow smoking and are equipped with double beds. The Standard Double Room accommodates 2 adults, while the Basic Double Room is for 1 adult. Additionally, the hotel offers Superior Triple Rooms and Superior Double Rooms. These rooms also do not allow smoking and have both double and twin beds available. The Superior Triple Room accommodates 3 adults and 2 children, while the Superior Double Room accommodates 2 adults and 1 child.

Which amenities can guests enjoy at Sercotel Ayala?

Guests at the Sercotel Ayala can spend their time enjoying the hotel's leisure amenities. The hotel features a bar where guests can relax and unwind while enjoying a refreshing drink. Additionally, the hotel offers bicycle rental services, allowing guests to explore the surrounding area at their own pace. Bicycling can be a fun and active way to experience the local attractions and scenery. Whether guests choose to pedal along the nearby beach or explore the city streets, the bicycle rental service provides a convenient option for outdoor recreation. Guests can also take advantage of the hotel's central location to visit nearby attractions, go shopping, or dine at local restaurants.

Does Sercotel Ayala accept credit cards?

Yes, Sercotel Ayala accepts credit cards. In addition to credit cards, they also accept cash as a payment method.