Absolutely loved the Broadwick! Service at reception was exceptional from arrival to checkout. Supremely efficient but friendly and not at all stuffy. Cannot think of a better place in London to have a pre-dinner drink than Bar Flute. Atmosphere, drinks and again service, exceptional. We had dinner in Dear Jackie which was great. Though if we were staying longer we'd definitely have ventured out into Soho on subsequent nights.

The only comment would be on the size of the room we had. It was beautifully decorated and the bed was incredibly comfy, but it was very small. It's not a complaint as the room size is clearly called out on the website and I booked the smallest/cheapest room, so it was my decision, but if staying again I'd spend more and get more space.

We loved everything in this hotel. Although the breakfast wasn’t a buffet, it was very good. Also, the location of the hotel was great.

The only disappointment was that the hotel charged an extra fee for the breakfast service at the end, which shouldn’t have been the case, as the room was already paid with full breakfast included.

Incredible details, art, service, location, restaurant, bars, lounges, all of amazing standard and quality. Fantastic staff with great hospitality.

Beautiful well thought out hotel, just perfect. The staff where exceptional.

I cannot think of anything. sorry. Everything was just too good.

Once in a while we stay somewhere where our breath is taken away by how truly wonderful our stay is. This happened for us this week at Broadwick SoHo. The interior design is opulent, exceptional and extravagant. The people who work here are gracious, kind and friendly. This is our new favourite place in London, or anywhere. We are so grateful for our fabulous few days staying here.

Absolute 10/10. There’s nothing not to like. From the friendliness of the staff (all of them, without exception) to the amazing decor, being in the center of Soho, super well thought rooms and amenities - this had it all and you can see the care and investment that was done to ensure amazing quality and delivery. If you like luxury hotels with a twist of out-of-box thinking, this is the place for you. Great bar on the roof as well (make sure you book in advance).

The only thing I can point out (but understand it’s the hotel’s vibe) is the lack of lighting, not a bad point, just not ideal if you have bad eyesight.

Beautifully styled and extremely well appointed room. The rooftop bar is a must too, the location is bang on for a couple of nights in London. The whole hotel is very luxurious and the staff are beyond exceptional. We had a very early check out and the night shift staff were fantastic to us early in the morning offering coffees and transport options.

We came with our carry in luggage only and had left our other 2 larger suitcases at the airport as we knew we were going back to Heathrow the next day. Had we brought the larger suitcases to the hotel I don’t know where they could have fit within our room.

The location was central to most London hot spots. Breakfast at the hotel was phenomenal

Its a lovely boutique hotel, really nicely designed and full of style. The rooms are on the small side but well equipped, comfortable and sparkling clean. The location is simply perfect. Right in the hart of London. The bar at the rooftop is perfect for a drink!

Overall, I think the room price wasn't justified, even for a 5 starts hotel. I also think that 'breakfast included' is misleading and it should have said you get £30 pp to spend at their restaurant for breakfast. But that's probably a comment for Booking. Adding a service charge on top of the final bill felt a bit weird given we already paid for service at breakfast (it was added automatically) and left a tip in the room for the cleaning lady. They did remove it after I asked, but still .. didn't expect it.

Title: A Unique Blend of Cultures at Hotel Broadwick in Soho I recently had the pleasure of staying at Hotel Broadwick in Soho, London, and it was truly an unforgettable experience. From the moment I arrived, I was impressed by the exceptional level of service provided by the staff. Their friendliness and attentiveness set a fantastic tone for my entire stay. One of the standout features of this hotel is its remarkable architectural diversity. Each room showcases an eclectic blend of elements inspired by 1950s Italy, combining vintage charm with modern luxury. The design elements pay homage to the era with sophisticated touches that transport you back in time, while the infusion of Indian flair adds a captivating vibrancy to the atmosphere. The interiors are stunning, with rich textures and colors that create an inviting ambiance. Ornate fixtures, lush fabrics, and artistic decor pieces reflect the richness of both cultures, making every corner of the hotel a visual delight. This thoughtful design creates an environment that feels both nostalgic and refreshingly unique. The room service deserves special mention as well. With a menu that offers a tantalizing selection of delicious dishes, each meal is not only beautifully presented but also bursting with flavor. The Indian-inspired options, in particular, struck a perfect balance with the overall aesthetic of the hotel, making dining in an enchanting experience all on its own. Hotel Broadwick truly stands out as a hidden gem in the heart of Soho. With its top-notch service, eclectic design that celebrates both 1950s Italy and Indian influences, and a commitment to guest satisfaction, this hotel is a must-visit for those seeking an extraordinary escape. I can’t wait to return for another enchanting stay!

Unfortunately, the staff at the reception could not maintain the same level of friendliness as the other employees, which is quite disappointing, as the reception acts as the hotel’s business card.