Location! Absolutely best location & amazing price. Super friendly & helpful staff. Everything was easy & smooth from pre- check-in communication to luggage collection after check-out. Queen room, clever compact design. Was better than we expected based on previous reviews. Perfect for us & our stay. Brilliant shower & aircon worked perfectly.

First impressions were not brilliant as even for London was a bit pricey with very small room, however it was big enough, comfortable bed and clean. Staff were very friendly and helpful and they had a free cheese and wine night for guests which was really very good and very generous. That was a definite plus 😊

This hotel is in an excellent location, about 8 minutes walk from Oxford Circus tube, in Soho. It's great value considering the location. We got a queen size room which was small but had everything we needed. I was worried that I'd be too hot but the AC was very efficient. The hotel is very clean and quiet. Staff were friendly and very helpful. I asked.for extra pillows and housekeeping had none left, but the receptionist located some from another hotel. I was very impressed by this and slept well once I had the extra pillows. I would stay again and would recommend.

Pillows very soft which meant I didn't sleep well the first night, but was fine once I was provided with additional pillows. They should get new, hotel standard pillows. The room is very small, which was ok for my husband and I but as the bathroom is a glass cubicle in the room I would not advise staying there with someone you are not intimately acquainted with!

The location is good, it is walkable to most of the tourist sites in London zone 1. I landed in London in the early morning, I can keep my luggages in the hotel and go out for other activities until the time of check-in. The staff also put my luggages into my room before I come back for the check-in process.

The cleanliness can be better. The cleaning staff enter the room every other day to tidy up the room since my stay is more than 2 days. It is good that they changed all of the towels and refill the water bottle, but looks like they didn't change the bedding sheets and the cups that I used.

The staff were exceptional, particularly Dominic, who was very kind. The blind in my room didn't close completely. For this trouble, Dominic offered me a complimentary buffet breakfast and a change of room. In addition, on my last day, while I was waiting to leave for the airport, he offered me a free latte. I was pleasanty surprised by his kindness. He and Ibrahim were very nice and friendly. Every time they saw me, they asked how my day was. They were attentive. Angus was also amazing and friendly. They certainly contributed to my great experience in London. The location is excellent. Lots of restaurants, pubs, bars, and coffee are by the doorstep. Chinatown, public transport, Oxford st, Trafalgar and Leicester squares are close and in walking distance.

The room was compact. I wish it was a bit more spacious. But its in Soho, so central

My wife and I recently enjoyed a wonderful 5-night stay at this exceptional hotel in Soho. The location couldn't be better - just steps away from London's most iconic attractions including Piccadilly, Trafalgar Square, Buckingham Palace, Big Ben, the London Eye, and the British Museum. What truly made our stay special was the impeccable cleanliness throughout the hotel. The cleaning staff, especially on our floor, went above and beyond with their attention to detail - thank you for making our room feel fresh and comfortable all the time. The entire hotel staff was incredibly kind and attentive to our needs throughout our stay. I would highly recommend this hotel to anyone visiting London who wants a perfect combination of central location, cleanliness, and excellent service. A well-deserved 5 from us.

The staff were all, without exception, friendly and helpful. I was also suprised by the little extras that you expect in a hotel but not necessarily a budget hotel. The water in reception, the tea and coffee making in the room, the soaps and shower gels. The room was bigger than i expected, towels were fluffy and the bed and pillows were super comfy. The lighting control to dim or brighten the lights were a cool touch. As was the fully functioning air conditioning which was needed on an unusually sunny bank holiday weekend. The cafe open 24/7 :) Also the baggage store facility was much appreciated.

Literally he only thing that was not great was the view of a car park from the window, but we weren't there for views

The staff were really helpful and nice when checking in/out, helped with storing our suitcases after check out, and there's even umbrellas which were offered to us to take while walking around London during a rainy day. The shower was quite nice, great pressure. The room felt quite modern which was a surprise for a 3 star

The first thing we noticed when arriving to the room was the smell. The room is extremely small and the bathroom takes up 1/3 of it and is right next to the bed so I could only pressure the smell was coming from the shower drain which made the whole room smell. It wasn't super strong and got used to it pretty quick as I'm not one to complain about something that can't be fixed during our stay (2 nights). Also want to mention the bed was extremely hard and couldn't sleep the 1st night, got used to it a bit afterwards.

Location was really good. You are in Oxford street in 5 and 10 in Soho by walk. Room were clean and I like to bed and pillows. The smart tv was super good after a tiring day in london. Stuff were super nice and they can keep your luggage in the cafe area.

Rooms are super small but it’s okey for solo traveller. Otherwise it can be quite cozy with companion and there is a window but you cannot open it and there’s a blur effect so kinda looks artificial light but it was okey for 3 nights, as I was only there to sleep and quick rest during the days. S

The room was small but I was expecting that. But they catered for everything. The lights and blinds were operated by a panel right at your bedside with option like reading lighting, night time lighting and the bathroom light. The kettle area was fully stocked with everything you could need and was an arms length away from my bed. The bathroom was bright, clean and hot water was a plenty. The shower head was insane! The shower was a real surprise. I was in the 3rd floor room 310 and the it noise I could hear were other peoples doors closing and the occasional laughing etc.. travelling alone I didn’t mind this but I did bring some ear plugs incase. Situated in the heart of soho I had some great meals out on an evening and was always politely greeted by the staff when coming and going. It is tucked away down a very busy street, but I would definitely stay here again. Very pleasantly surprised. Thanks!

The tv didn’t work at all. The channels were glitchy as hell.