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8.7

1,411 reviews

Hotel Rosso23 - WTB Hotels

Hotel Rosso23 - WTB Hotels

Piazza Santa Maria Novella 21, Florence, 50123, Italy

Choose dates to view prices

Pet Friendly

Free wifi

Room service

Air conditioning

Bar

24-hour front desk

Non-smoking rooms

Elevator

Hotel Rosso23 - WTB Hotels

Hotel Rosso23 - WTB Hotels is a 4-star hotel in Florence, Italy, located just 0.4mi from the city center. It offers practical comforts like air conditioning and a bar, making downtime after a day of exploring easy and relaxed.

Guests can start the day with breakfast, enjoy free Wi-Fi, and rely on room service and a 24-hour front desk. The property is pet-friendly at no extra charge, with non-smoking rooms, an elevator, and private parking available for an extra fee.

Address: Piazza Santa Maria Novella 21. Reviews roll in from travelers—1,465 in total—while prices start from $162 per night.

Pets are welcome with no extra charges, making Florence explorations easy for four-legged companions. Pets can stay on request, ensuring a flexible option for travelers who never want to leave their furry friends behind.

Cash is accepted, and a broad set of payment methods are available: JCB, Visa, American Express, Mastercard, Diners Club, Maestro, and CartaSi. That means flexible options to settle the bill after a day of sightseeing.

Room choices span a wide range, from Economy, Standard, Classic, and Superior to Deluxe, Suite, Junior Suite, and Apartment. Several options offer city views for a scenic backdrop to the stay, including rooms like Superior with City View and Classic with a Queen bed. Sizes vary—from a compact Single Room at 108 sqft to larger layouts such as 237 sqft for a Superior, 2 Twin, City View—providing plenty of variety to suit different travel moods and group sizes.

Closest airports

Florence Peretola Airport

3.4mi

Pisa International Airport

43.3mi

Bologna Guglielmo Marconi Airport

52.7mi

Most popular amenities

Pet Friendly

Free wifi

Room service

Air conditioning

Bar

24-hour front desk

Non-smoking rooms

Elevator

Rooms

Show 6 photos

Classic, Doubleortwin, 1 Bedroom

1 Double Bed

195 sqft

Minibar

x4

+

x3

More details

Classic Double or Twin Room, 1 Bedroom (1 Double Bed) is 194 square feet and includes desk, satellite tv , hairdryer, safe, and slippers.

Show 8 photos

Superior, City View

1 Double Bed

195 sqft

Minibar

Flat-screen TV

x4

+

x3

More details

This spacious air-conditioned room features views of Piazza Santa Maria Novella square and church. It comes with a mini-bar, fireplace and satellite LCD TV. The private bathroom has a hairdryer and shower.

Show 6 photos

Classic, 2 Twin Beds, 1 Bedroom

2 Twin Beds

195 sqft

Minibar

x6

+

x3

More details

Classic Double or Twin Room, 1 Bedroom (2 Twin Beds) is 194 square feet and includes desk, satellite tv , hairdryer, safe, and slippers.

Show 6 photos

Superior, 2 Twin Beds, City View

2 Twin Beds

235 sqft

Minibar

+

More details

Superior Double or Twin Room, City View (2 Twin Beds) is 237 square feet and includes 2 single beds 80-130 width plus desk, satellite tv , hairdryer, safe, and slippers.

Show 8 photos

Classic, 2 Twin Beds, 1 Bedroom

2 Twin Beds

195 sqft

Minibar

x6

+

x3

More details

Classic Double or Twin Room, 1 Bedroom (2 Twin Beds) is 194 square feet and includes either a double bed 131-150 width or 2 single beds 80-130 width plus desk, satellite tv , hairdryer, safe, and slippers.

Superior Double Room with City View in Hotel Rosso23 - WTB Hotels

Show 8 photos

Superior, City View

1 Queen Size Bed

195 sqft

City view

Private Bathroom

Minibar

Flat-screen TV

+

More details

This spacious air-conditioned room features views of Piazza Santa Maria Novella square and church. It comes with a mini-bar, fireplace and satellite LCD TV. The private bathroom has a hairdryer and shower.

Show 5 photos

Superior, 2 Twin Beds, City View

2 Twin Beds

235 sqft

Minibar

x4

+

x3

More details

Superior Double or Twin Room, City View (2 Twin Beds) is 237 square feet and includes desk, satellite tv , hairdryer, safe, and slippers.

Show 5 photos

Single Room

1 Twin Bed

140 sqft

Minibar

More details

Single Room (1 Twin Bed) is 140 square feet and includes a single bed 80-130 width plus desk, satellite tv , hairdryer, safe, and slippers.

Show 5 photos

Superior

1 Double Bed

175 sqft

Minibar

Flat-screen TV

+

More details

This air-conditioned room features a mini-bar and satellite LCD TV. The private bathroom comes with a hairdryer and shower.

Single Room in Hotel Rosso23 - WTB Hotels

Show 5 photos

Single Room

1 Twin Bed

110 sqft

Private Bathroom

Minibar

Flat-screen TV

Air conditioning

+

More details

This air-conditioned room features a mini-bar and satellite LCD TV. The private bathroom comes with a hairdryer and shower.

Show 4 photos

Economy, 1 Twin Bed

1 Twin Bed

140 sqft

Minibar

x4

+

x3

More details

Economy Double Room, 1 Large Twin Bed is 140 square feet and includes desk, satellite tv , hairdryer, safe, and slippers.

Triple Room in Hotel Rosso23 - WTB Hotels

Show 4 photos

Triple Room

1 Twin Bed

1 Queen Size Bed

215 sqft

Private Bathroom

Minibar

Flat-screen TV

Air conditioning

+

More details

This air-conditioned room features a mini-bar and satellite LCD TV. The private bathroom comes with a hairdryer and shower. It consists of 1 large double bed and 1 roll-away bed.

Guest reviews

8.7

1,411 reviews

Categories of assessments

Cleanliness

Comfort

Location

Facilities

Staff

Value for money

WiFi quality

Breakfast

Featured reviews:

🇺🇸

Jose

8.2

January 2024

Location

The staff is kind of rude. Specially the one serving breakfast. Also, the elevator was constantly out of service.

🇬🇧

Tracy

8.2

April 2024

Slightly confusing of how to access the hotel as it now seems to be part of hotel garibaldi blu but reception made all clear. Room was decent size. Great location. Walkable to sights and only few mins from the train station.

The smallest shower I’ve ever seen in my life. I had to leave shower door open and lean out to get shampoo etc as literally no room to turn or bend down. Slightly hard bed but slept fine.

🇦🇺

Mills

8.2

August 2025

The location was ideal and was a short walk from the main train station. Restaurants are located directly out the front of the hotel in the Piazza. All the attractions of Florence were within a 15 minute walk from the hotel and the town is beautiful and clean, which made the walks very pleasant. The breakfast at the hotel was a great way to commence the day, hot and cold food were available. The staff were first class and accommodating at all times.

The room was small especially when we had big luggage. It wasn't much of a concern to us because we were out of the room most of the time sightseeing.

🇲🇹

Andrea

9.1

August 2025

The hotel is part of Garibaldi Blu hotel, and when arriving we could not find the entrance until a nearby waiter pointed it out. The hotel is in Piazza Santa Maria Novella, and the area is very safe and full of restaurants. The hotel really earns its 4-star rating as there are great, comfortable facilities such as a great lobby and helpful front desk, large rooms and very comfortable beds. The breakfast was great with a large selection of sweet and savoury items, and you can order a cappuccino included with breakfast which was one of the best we had in all of Italy! The location is a few minutes from SM Novella train station and very practical for people travelling by train, like we were.

The route to get to the lift is very confusing - it is evident there are either plans for a separate entrance on the side, or it used to have a separate entry point and is now joined with Garibaldi Blu hotel since you first need to walk through lobby and breakfast area to get to your lift. The shower in our room was VERY small, and we are not large people. In fact the sliding doors are bent inwards as people clearly have trouble getting in and out. The bathroom is large enough to be able to accommodate a much larger shower so this was a bit strange.

🇩🇪

Gizem

9.1

July 2025

Location was perfect to go around the city and to the train station. Interior design on the first floor made us feel like being at an art museum. Breakfast was very adequate, personally I liked the offered yogurt collection. The room was mostly quiet despite being in a crowded area. The staff taking care of the breakfast and checkin process were very attentive and professional.

The bathroom space was so small that there were no place to hang all of the used towels. When I asked if more water bottles could be provided per person, I was told that one water bottle on the table in the room is the only free offering by the hotel. On the arrival day, the floor corridor walls were being painted where our room was at the end of it. That said, these are all minor and understandable things. We had great time.

🇺🇸

Susan

9.1

January 2024

Lovely staff, wonderfully clean rooms, ideal location

The thermostat in the room seemed to have a mind of its own.

🇮🇹

Denys

8.2

December 2023

Location,cleanliness,room features.

Difficult to find,neighbours knew Garibaldi Blue hotel but not Rosso 23 (same hotel!). Very good breakfast but extra 5.50 for an omelette seems unnecessary.

🇺🇸

Brassfield

8.2

March 2025

I loved that the hotel felt safe and the location was very convenient. Checking in early was AMAZING after traveling. The room was cozy, clean and quiet. Overall, great value for the price, and the breakfast was spectacular!

The design of the hotel was a little confusing. Sometimes I got lost trying to find my room or the hotel exit, especially since there was some construction happening. More signage would help. The bar would have been great if it had a more comfortable space, it felt a little empty.

🇮🇪

Caroline

8.2

May 2024

We liked the overall style of the hotel. It was dark and medieval throughout the common areas. This was in keeping with the age of the building. We liked our large room overlooking the plaza and the church. Most of the staff were friendly and helpful. We were given a heater when we were cold on our second night as only air conditioning available at the time of year late April. The shower was strong with plenty of hot water and the bed was huge and very comfortable. Toiletries were well supplied. We loved the breakfasts. Great supply to suit all tastes. Also there was a good supply of gluten free products, on request, for my coeliac husband.

We were aware of the noise levels from the square before we arrived. And it was indeed extremely noisy. We used ear plugs and we were fine. Do not expect a nights sleep if you are at the front of the hotel, without using ear plugs. You will also hear the church bells starting at 7am even with the ear plugs. But this did not cause us any problems. We didn't like the position of the shower head at the centre over the bath. We prefer it at one end. Also there was a shower curtain whilst we prefer a screen.

🇬🇧

Seyedeh

8.2

May 2025

The location was perfect. Staff were friendly and breakfast was really nice. The room was very clean and had a nice balcony. It was a little hard to find my way to the lift first day but I managed to learn. I really liked the spaces, they matched the vibe of the city.

The room was too small. it did not have any lights except for a bedside lamp. also, there weren't enough plugs in the room. Also, it could get really hot during the day.

Points of Interest Around Hotel Rosso23 - WTB Hotels

Attractions

Piazza di Santa Maria Novella

0.1mi

Palazzo Strozzi

0.2mi

San Frediano

0.4mi

Fountain of Neptune

0.4mi

Vasari Corridor (Corridoio Vasariano)

0.4mi

Piazza della Santissima Annunziata

0.5mi

Sant'Ambrogio Market (Mercato di Sant'Ambrogio)

0.9mi

Great Synagogue of Florence (Tempio Maggiore)

1mi

Oltrarno

1.1mi

Castle of Meleto (Castello di Meleto)

8.4mi

Sanctuary of Monte Senario (Santuario di Monte Senario)

8.8mi

The Mall Luxury Outlets

11.8mi

Leonardo da Vinci Museum (Museo Leonardiano di Vinci)

16.2mi

Monteriggioni

26.6mi

Brolio Castle (Castello di Brolio)

26.9mi

Amenities of Hotel Rosso23 - WTB Hotels

Pet Friendly

Free wifi

Room service

Air conditioning

Bar

24-hour front desk

Non-smoking rooms

Elevator

Stay rules - Hotel Rosso23 - WTB Hotels

  • Check-in / Check-out

  • Pets

  • Internet

  • Age restrictions

  • Parking

  • Children and beds

  • Cards accepted at this property

Frequently Asked Questions - Hotel Rosso23 - WTB Hotels

Can pets stay with guests at Hotel Rosso23 - WTB Hotels?

Yes, you can stay with your pet at Hotel Rosso23. The hotel allows pets and they can stay for free. Just make sure to request for a pet-friendly room when you make your reservation. The hotel does not charge any extra fees for pets.

What's the check-in and check-out schedule at Hotel Rosso23 - WTB Hotels?

Your reservation at Hotel Rosso23 - WTB Hotels includes a check-in time of 02:00 PM and a check-out time of 12:00 PM.

Is there parking at Hotel Rosso23 - WTB Hotels?

Yes, there is parking available at Hotel Rosso23 - WTB Hotels. The parking is private and located at a nearby location. No reservation is required. The price for parking is €48 per day.

How much does a stay at Hotel Rosso23 - WTB Hotels cost?

At Hotel Rosso23 - WTB Hotels, prices have a starting point of $162. It's essential to note that rates might adjust based on room choice and your stay dates. Input dates for accurate rate checks.

Which room categories can I book at Hotel Rosso23 - WTB Hotels?

Hotel Rosso23 offers a variety of rooms including Single Rooms, Economy Double Rooms, Triple Rooms, Superior Double Rooms with City View, and Classic Double Rooms. The occupancy ranges from 1 adult in the Single Room to 3 adults and 2 children in the Triple Room. Smoking is not allowed in any of the rooms. The bed sizes vary from Twin beds in the Single Room to Queen size beds in the other rooms. The room sizes range from 108 sqft in the Single Room to 215 sqft in the Triple Room.

Where can guests find entertainment in Hotel Rosso23 - WTB Hotels?

The guests at Hotel Rosso23 can spend their time at the hotel by enjoying the bar facility. Unfortunately, no other specific amenities are listed in the provided data.

What methods of payment does Hotel Rosso23 - WTB Hotels accept?

Hotel Rosso23 - WTB Hotels accepts various payment methods. You can pay for your stay using cash as well as popular credit cards such as Mastercard, Diners Club, American Express, Visa, JCB, Maestro, and CartaSi.