1,411 reviews
From
$162Piazza Santa Maria Novella 21, Florence, 50123, Italy
1,411 reviews
1/45
Pet Friendly
Free wifi
Room service
Air conditioning
Bar
24-hour front desk
Non-smoking rooms
Elevator
Hotel Rosso23 - WTB Hotels is a 4-star hotel in Florence, Italy, located just 0.4mi from the city center. It offers practical comforts like air conditioning and a bar, making downtime after a day of exploring easy and relaxed.
Guests can start the day with breakfast, enjoy free Wi-Fi, and rely on room service and a 24-hour front desk. The property is pet-friendly at no extra charge, with non-smoking rooms, an elevator, and private parking available for an extra fee.
Address: Piazza Santa Maria Novella 21. Reviews roll in from travelers—1,465 in total—while prices start from $162 per night.
Pets are welcome with no extra charges, making Florence explorations easy for four-legged companions. Pets can stay on request, ensuring a flexible option for travelers who never want to leave their furry friends behind.
Cash is accepted, and a broad set of payment methods are available: JCB, Visa, American Express, Mastercard, Diners Club, Maestro, and CartaSi. That means flexible options to settle the bill after a day of sightseeing.
Room choices span a wide range, from Economy, Standard, Classic, and Superior to Deluxe, Suite, Junior Suite, and Apartment. Several options offer city views for a scenic backdrop to the stay, including rooms like Superior with City View and Classic with a Queen bed. Sizes vary—from a compact Single Room at 108 sqft to larger layouts such as 237 sqft for a Superior, 2 Twin, City View—providing plenty of variety to suit different travel moods and group sizes.
Closest airports
Florence Peretola Airport
3.4miPisa International Airport
43.3miBologna Guglielmo Marconi Airport
52.7miPet Friendly
Free wifi
Room service
Air conditioning
Bar
24-hour front desk
Non-smoking rooms
Elevator
Show 6 photos
Classic, Doubleortwin, 1 Bedroom
1 Double Bed
195 sqft
Minibar
x4
+
x3
More details
Classic Double or Twin Room, 1 Bedroom (1 Double Bed) is 194 square feet and includes desk, satellite tv , hairdryer, safe, and slippers.
Show 8 photos
Superior, City View
1 Double Bed
195 sqft
Minibar
Flat-screen TV
x4
+
x3
More details
This spacious air-conditioned room features views of Piazza Santa Maria Novella square and church. It comes with a mini-bar, fireplace and satellite LCD TV. The private bathroom has a hairdryer and shower.
Show 6 photos
Classic, 2 Twin Beds, 1 Bedroom
2 Twin Beds
195 sqft
Minibar
x6
+
x3
More details
Classic Double or Twin Room, 1 Bedroom (2 Twin Beds) is 194 square feet and includes desk, satellite tv , hairdryer, safe, and slippers.
Show 6 photos
Superior, 2 Twin Beds, City View
2 Twin Beds
235 sqft
Minibar
+
More details
Superior Double or Twin Room, City View (2 Twin Beds) is 237 square feet and includes 2 single beds 80-130 width plus desk, satellite tv , hairdryer, safe, and slippers.
Show 8 photos
Classic, 2 Twin Beds, 1 Bedroom
2 Twin Beds
195 sqft
Minibar
x6
+
x3
More details
Classic Double or Twin Room, 1 Bedroom (2 Twin Beds) is 194 square feet and includes either a double bed 131-150 width or 2 single beds 80-130 width plus desk, satellite tv , hairdryer, safe, and slippers.
Show 8 photos
Superior, City View
1 Queen Size Bed
195 sqft
City view
Private Bathroom
Minibar
Flat-screen TV
+
More details
This spacious air-conditioned room features views of Piazza Santa Maria Novella square and church. It comes with a mini-bar, fireplace and satellite LCD TV. The private bathroom has a hairdryer and shower.
Show 5 photos
Superior, 2 Twin Beds, City View
2 Twin Beds
235 sqft
Minibar
x4
+
x3
More details
Superior Double or Twin Room, City View (2 Twin Beds) is 237 square feet and includes desk, satellite tv , hairdryer, safe, and slippers.
Show 5 photos
Single Room
1 Twin Bed
140 sqft
Minibar
More details
Single Room (1 Twin Bed) is 140 square feet and includes a single bed 80-130 width plus desk, satellite tv , hairdryer, safe, and slippers.
Show 5 photos
Superior
1 Double Bed
175 sqft
Minibar
Flat-screen TV
+
More details
This air-conditioned room features a mini-bar and satellite LCD TV. The private bathroom comes with a hairdryer and shower.
Show 5 photos
Single Room
1 Twin Bed
110 sqft
Private Bathroom
Minibar
Flat-screen TV
Air conditioning
+
More details
This air-conditioned room features a mini-bar and satellite LCD TV. The private bathroom comes with a hairdryer and shower.
Show 4 photos
Economy, 1 Twin Bed
1 Twin Bed
140 sqft
Minibar
x4
+
x3
More details
Economy Double Room, 1 Large Twin Bed is 140 square feet and includes desk, satellite tv , hairdryer, safe, and slippers.
Show 4 photos
Triple Room
1 Twin Bed
1 Queen Size Bed
215 sqft
Private Bathroom
Minibar
Flat-screen TV
Air conditioning
+
More details
This air-conditioned room features a mini-bar and satellite LCD TV. The private bathroom comes with a hairdryer and shower. It consists of 1 large double bed and 1 roll-away bed.
8.7
1,411 reviewsCategories of assessments
Cleanliness
Comfort
Location
Facilities
Staff
Value for money
WiFi quality
Breakfast
Featured reviews:
Jose
8.2
January 2024
Location
The staff is kind of rude. Specially the one serving breakfast. Also, the elevator was constantly out of service.
Tracy
8.2
April 2024
Slightly confusing of how to access the hotel as it now seems to be part of hotel garibaldi blu but reception made all clear. Room was decent size. Great location. Walkable to sights and only few mins from the train station.
The smallest shower I’ve ever seen in my life. I had to leave shower door open and lean out to get shampoo etc as literally no room to turn or bend down. Slightly hard bed but slept fine.
Mills
8.2
August 2025
The location was ideal and was a short walk from the main train station. Restaurants are located directly out the front of the hotel in the Piazza. All the attractions of Florence were within a 15 minute walk from the hotel and the town is beautiful and clean, which made the walks very pleasant. The breakfast at the hotel was a great way to commence the day, hot and cold food were available. The staff were first class and accommodating at all times.
The room was small especially when we had big luggage. It wasn't much of a concern to us because we were out of the room most of the time sightseeing.
Andrea
9.1
August 2025
The hotel is part of Garibaldi Blu hotel, and when arriving we could not find the entrance until a nearby waiter pointed it out. The hotel is in Piazza Santa Maria Novella, and the area is very safe and full of restaurants. The hotel really earns its 4-star rating as there are great, comfortable facilities such as a great lobby and helpful front desk, large rooms and very comfortable beds. The breakfast was great with a large selection of sweet and savoury items, and you can order a cappuccino included with breakfast which was one of the best we had in all of Italy! The location is a few minutes from SM Novella train station and very practical for people travelling by train, like we were.
The route to get to the lift is very confusing - it is evident there are either plans for a separate entrance on the side, or it used to have a separate entry point and is now joined with Garibaldi Blu hotel since you first need to walk through lobby and breakfast area to get to your lift. The shower in our room was VERY small, and we are not large people. In fact the sliding doors are bent inwards as people clearly have trouble getting in and out. The bathroom is large enough to be able to accommodate a much larger shower so this was a bit strange.
Gizem
9.1
July 2025
Location was perfect to go around the city and to the train station. Interior design on the first floor made us feel like being at an art museum. Breakfast was very adequate, personally I liked the offered yogurt collection. The room was mostly quiet despite being in a crowded area. The staff taking care of the breakfast and checkin process were very attentive and professional.
The bathroom space was so small that there were no place to hang all of the used towels. When I asked if more water bottles could be provided per person, I was told that one water bottle on the table in the room is the only free offering by the hotel. On the arrival day, the floor corridor walls were being painted where our room was at the end of it. That said, these are all minor and understandable things. We had great time.
Susan
9.1
January 2024
Lovely staff, wonderfully clean rooms, ideal location
The thermostat in the room seemed to have a mind of its own.
Denys
8.2
December 2023
Location,cleanliness,room features.
Difficult to find,neighbours knew Garibaldi Blue hotel but not Rosso 23 (same hotel!). Very good breakfast but extra 5.50 for an omelette seems unnecessary.
Brassfield
8.2
March 2025
I loved that the hotel felt safe and the location was very convenient. Checking in early was AMAZING after traveling. The room was cozy, clean and quiet. Overall, great value for the price, and the breakfast was spectacular!
The design of the hotel was a little confusing. Sometimes I got lost trying to find my room or the hotel exit, especially since there was some construction happening. More signage would help. The bar would have been great if it had a more comfortable space, it felt a little empty.
Caroline
8.2
May 2024
We liked the overall style of the hotel. It was dark and medieval throughout the common areas. This was in keeping with the age of the building. We liked our large room overlooking the plaza and the church. Most of the staff were friendly and helpful. We were given a heater when we were cold on our second night as only air conditioning available at the time of year late April. The shower was strong with plenty of hot water and the bed was huge and very comfortable. Toiletries were well supplied. We loved the breakfasts. Great supply to suit all tastes. Also there was a good supply of gluten free products, on request, for my coeliac husband.
We were aware of the noise levels from the square before we arrived. And it was indeed extremely noisy. We used ear plugs and we were fine. Do not expect a nights sleep if you are at the front of the hotel, without using ear plugs. You will also hear the church bells starting at 7am even with the ear plugs. But this did not cause us any problems. We didn't like the position of the shower head at the centre over the bath. We prefer it at one end. Also there was a shower curtain whilst we prefer a screen.
Seyedeh
8.2
May 2025
The location was perfect. Staff were friendly and breakfast was really nice. The room was very clean and had a nice balcony. It was a little hard to find my way to the lift first day but I managed to learn. I really liked the spaces, they matched the vibe of the city.
The room was too small. it did not have any lights except for a bedside lamp. also, there weren't enough plugs in the room. Also, it could get really hot during the day.
Attractions
Piazza di Santa Maria Novella
0.1miPalazzo Strozzi
0.2miSan Frediano
0.4miFountain of Neptune
0.4miVasari Corridor (Corridoio Vasariano)
0.4miPiazza della Santissima Annunziata
0.5miSant'Ambrogio Market (Mercato di Sant'Ambrogio)
0.9miGreat Synagogue of Florence (Tempio Maggiore)
1miOltrarno
1.1miCastle of Meleto (Castello di Meleto)
8.4miSanctuary of Monte Senario (Santuario di Monte Senario)
8.8miThe Mall Luxury Outlets
11.8miLeonardo da Vinci Museum (Museo Leonardiano di Vinci)
16.2miMonteriggioni
26.6miBrolio Castle (Castello di Brolio)
26.9miAttractions
Piazza di Santa Maria Novella
0.1miPalazzo Strozzi
0.2miSan Frediano
0.4miFountain of Neptune
0.4miVasari Corridor (Corridoio Vasariano)
0.4miPiazza della Santissima Annunziata
0.5miSant'Ambrogio Market (Mercato di Sant'Ambrogio)
0.9miGreat Synagogue of Florence (Tempio Maggiore)
1miOltrarno
1.1miCastle of Meleto (Castello di Meleto)
8.4miSanctuary of Monte Senario (Santuario di Monte Senario)
8.8miThe Mall Luxury Outlets
11.8miLeonardo da Vinci Museum (Museo Leonardiano di Vinci)
16.2miMonteriggioni
26.6miBrolio Castle (Castello di Brolio)
26.9miAirports
Florence Peretola Airport
3.4miPisa International Airport
43.3miBologna Guglielmo Marconi Airport
52.7miPet Friendly
Free wifi
Room service
Air conditioning
Bar
24-hour front desk
Non-smoking rooms
Elevator
Activities
Happy hour
Bathroom
Hairdryer
Private Bathroom
Shower
Toilet
Food & Drink
Bar
Minibar
Snack bar
Wine/Champagne
Food & drink safety
Delivered food covered securely
Food can be delivered to guest accommodation
Front Desk Services
24-hour front desk
General
Air conditioning
Elevator
Facilities for disabled guests
Family rooms
Heating
Non-smoking rooms
Pet Friendly
Room service
Internet
Free wifi
Kitchen
Electric kettle
Living Area
Desk
Media & Technology
Flat-screen TV
Satellite channels
Telephone
TV
Parking
Private Parking
Physical distancing
Cashless payment available
Contactless check-in/out
Safety & security
Safe
Safety features
First aid kits available
View
City view
From 14:00
Guests are required to show a photo identification and credit card upon check-in
Until 12:00
Pets are allowed on request. No extra charges.
WiFi is available in all areas and is free of charge.
Age restriction may apply
Private parking is available at a location nearby (reservation is not needed) and costs EUR 48 per day.
Child policies
Children of all ages are welcome.
Children 12 and above will be charged as adults at this property.
To see correct prices and occupancy info, add the number and ages of children in your group to your search.
Crib and extra bed policies
0 - 2 years
Additional fees are not calculated automatically in the total cost and will have to be paid for separately during your stay.
The maximum number of cribs, extra beds, and children allowed in existing beds can vary depending on the option booked.
All cribs and extra beds are subject to availability.
No capacity for extra beds.
Cash
Mastercard,
Visa,
JCB,
American Express,
Diners Club,
Maestro,
Cash only,
CartaSi
This property accepts cash.
Can pets stay with guests at Hotel Rosso23 - WTB Hotels?
Yes, you can stay with your pet at Hotel Rosso23. The hotel allows pets and they can stay for free. Just make sure to request for a pet-friendly room when you make your reservation. The hotel does not charge any extra fees for pets.
What's the check-in and check-out schedule at Hotel Rosso23 - WTB Hotels?
Your reservation at Hotel Rosso23 - WTB Hotels includes a check-in time of 02:00 PM and a check-out time of 12:00 PM.
Is there parking at Hotel Rosso23 - WTB Hotels?
Yes, there is parking available at Hotel Rosso23 - WTB Hotels. The parking is private and located at a nearby location. No reservation is required. The price for parking is €48 per day.
How much does a stay at Hotel Rosso23 - WTB Hotels cost?
At Hotel Rosso23 - WTB Hotels, prices have a starting point of $162. It's essential to note that rates might adjust based on room choice and your stay dates. Input dates for accurate rate checks.
Which room categories can I book at Hotel Rosso23 - WTB Hotels?
Hotel Rosso23 offers a variety of rooms including Single Rooms, Economy Double Rooms, Triple Rooms, Superior Double Rooms with City View, and Classic Double Rooms. The occupancy ranges from 1 adult in the Single Room to 3 adults and 2 children in the Triple Room. Smoking is not allowed in any of the rooms. The bed sizes vary from Twin beds in the Single Room to Queen size beds in the other rooms. The room sizes range from 108 sqft in the Single Room to 215 sqft in the Triple Room.
Where can guests find entertainment in Hotel Rosso23 - WTB Hotels?
The guests at Hotel Rosso23 can spend their time at the hotel by enjoying the bar facility. Unfortunately, no other specific amenities are listed in the provided data.
What methods of payment does Hotel Rosso23 - WTB Hotels accept?
Hotel Rosso23 - WTB Hotels accepts various payment methods. You can pay for your stay using cash as well as popular credit cards such as Mastercard, Diners Club, American Express, Visa, JCB, Maestro, and CartaSi.
Via De' Tornabuoni 9, Florence, 50123, Italy
0.2mi from current hotel
Excellent
1,007 reviews
From
Piazza Colonna 14, San Piero A Sieve, 50037, Italy
13.7mi from current hotel
Very Good
82 reviews
From
Piazza Dell'olio 1, Florence, 50123, Italy
0.2mi from current hotel
Very Good
266 reviews
From
Piazza Della Repubblica 7, Florence, 50123, Italy
0.3mi from current hotel
Excellent
186 reviews
From
Via B. Fortini 7/9, Florence, 50125, Italy
1.5mi from current hotel
Excellent
547 reviews
From
Via Guelfa 45, Florence, 50129, Italy
0.3mi from current hotel
Very Good
1,071 reviews
From
65 Via Delle Salaiole, Borgo San Lorenzo, 50032, Italy
10.8mi from current hotel
Very Good
28 reviews
From
Piazza Della Santissima Annunziata 5 (Check-In At Borgo Degli Albizi 14), Florence, 50122, Italy
0.5mi from current hotel
Good
544 reviews
From
4 Via Monalda, Firenze, 50123, Italy
0.3mi from current hotel
Good
13 reviews
From
Featured hotels
Featured hotels
Cities nearby
Popular cities